If ‘I Really Like You’ is anything close to ‘Call Me Maybe,’ then Bravo got itself a major scoop.
The network announced this week that it has secured the rights to exclusively premiere the music video for Carly Rae Jepsen’s new single ‘I Really Like You’ on BravoTV.com’s ‘The Daily Dish.’ The video will debut tomorrow at 10:15pm EST but the song is already being featured in the network’s on-air promos for ‘Newlyweds: The First Year.’
In the past, a network would have premiered a video that it had the exclusive rights to on linear, so its decision to release it on ‘The Daily Dish’ signals a shift in priorities.
“We are constantly looking for new ways to super serve our passionate fan base,” said Ellen Stone, Executive Vice President of Marketing, Bravo and Oxygen Media. “This unique partnership with Carly Rae allows us to not only offer exclusive content to our viewers, but also tap into her loyal fan base and introduce them to Bravo’s upcoming premieres.”