If Bravo isn’t on the top of your list when it comes to harnessing its legions binge-watching, tweeting, reality TV- loving viewers, it should be. Today, the network announced the upcoming launch of The Daily Dish, a new app and the redesign of bravotv.com.
The new website asks viewers to delve into their Bravo world — whether it’s the “Vanderpump Rules,” “Top Chef,” or one of the “Real Housewives” editions. There’s more commentary, news, and forums for fans. From their statement:
These immersive, multimedia experiences allow viewers to go down the digital rabbit hole on the latest moments. Every time a new, must-see moment hits the airwaves, it will inspire a curated, first-of-its kind digital feature that is seamlessly integrated into an engaging multimedia recap, including videos, photos, exclusive cast commentary, polls and more.
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The app, Daily Dish, is based on a long-running hub on Bravo’s site where fans could go down that rabbit hole following the latest news on “Bravolebrities.” The app will build upon and enhance that experience and also new features like location based offers and push notifications to Bravo’s breaking news. In addition to the app, the Daily Dish hub on the website will also add new content. The first, “In My Kitchen,” will give fans the chance to check out “Top Chef” contestants’ real, home kitchens and see what they cook. There will also be a new weekly write-up called “Beyond Bravo,” where the network will cover pop culture overall, “headlines fans need to know, including trending topics, memes and everything the network is obsessing over.”
Bravo’s growth as a pop culture hub is sort of a chicken and egg situation: were they early social TV adopters or is their content and viewer base just made for social TV? Probably a little bit of both, and growing alongside platforms like Twitter and Facebook helped, too. People love to go down the “rabbit hole” with the any of the “Real Housewives”*, tapping into and celebrating the binge-worthy nature of reality formats is just good strategy.
*An earlier version of this post mentioned watching “Keeping Up With the Kardashians” on Bravo, even though everyone knows it’s on E! Network.