Bravo announced its first original digital series called Going Off The Menu, which premieres on April 18. The series is sponsored by Toyota and will follow Liza De Guia, a James Beard award-winning food documentarian and Michelin rated chef Russell Jackson, foraging for foodie experiences. Lisa Hsia, executive vice president of digital, Bravo and Oxygen Media said in a statement that the series is an attempt to satisfy the “core Bravo viewer” and to attract a broader audience.
It’s also about finding the right advertising partner to make a multiplatform experience work. “We’re excited that partners like Toyota understand the value of Bravo’s strong engagement across platforms,” explained Laura Molen, executive vice president of lifestyle advertising sales at NBCUniversal.
The first three episodes of Going Off The Menu premiere on April 18 and the other three will launch the week after. The show will be available on BravoTV.com, VOD, Bravo Now, Youtube, and Facebook. Viewers can see a sneak preview of the series before it launches Bravo’s site.