Today the Boston Globe launches its new 24-page weekly sports tabloid, called OT. Beyond the obvious (which they never mention because it is so obvious), they say OT stands for “Our Town/Our Teams.” It’s going to focus on Boston’s big four pro sports teams. They plan to print it every Thursday, just in time for the sports weekend, and sell it for 50 cents per copy. In their online introduction to it, they spend two paragraphs reaching out to readers for their input: “Bottom line: When it comes to all things Boston sports, we really want to know what’s on your mind.” (Via Romenesko)
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