Modern Family’s Phil and Claire Dunphy, who in real life are Ty Burrell and Julie Bowen, hosted the 2012 Billboard Music Awards last night kicking the night off with an hilarious opening act. With Bieber, LMFAO and more descending upon Vegas for performances, it’s no surprise that high social TV buzz was in the air. Bluefin Labs tracked this buzz and provided Lost Remote with an infographic to detail the highlights. Bluefin, which recently launched a tool for brands, also tracked which Billboard sponsors received the most attention.
There were 2 million comments, up 2.5 times more than last year. According to Bluefin, Sun Drop Soda received the most buzz out of all six sponsors at 32%. The soda brand’s activation included integrating with Billboard’s Most Exhilarating Performance. Not surprisingly, Justin Bieber took home the award for Top Social Artist. To the infographic:
