Average CPMs down 14% since January

A survey by PubMatic found that the average CPM for online publishers has dropped to .36 cents in June, down from .37 the month before and -14% for the year. Smaller sites have dropped off significantly in recent months, to .81 cents from $1.29 in April. Larger sites edged up to .23 cents from .21, but are still -25% since January. “Even interactive advertising is not immune to the deterioration of the economy,” writes “Newsosaur” Alan Mutter.