I wanted to pass along a fun project I just completed at Cincinnati.Com: our very first video advertiser remote. The client, a group with 13 car dealerships, wanted something a little different, so we shot user-generated-style video packages for all the dealerships, then put them in a Mogulus channel which became – via embedded video players – their ad creative. We are using Mogulus to host the video because of the “live playing” feature plus their nice ticker. We’re already up to 1 million+ views and it’s only been up since Wednesday. Like Cory, my new (been there a year..is that still new?) job is revenue-driven. Who says ads have to be boring?
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