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Report: Facebook preparing to launch TV-style video ads for $1 million and up
Facebook has stepped up its social TV efforts over the last few weeks, and now there’s growing evidence the company is planning a video ad product aimed at capturing TV dollars. Bloomberg reports that Facebook will roll out ...
Forget Google TV, ‘Chromecast’ connects every device (and Netflix) straight to TV
Google just took a big step to usher in a new era of increasingly “remote-less” homes, bridging mobile and laptop devices with your TV. In a surprise announcement, Google unveiled $35 device called Chromecast today tha ...
Facebook has 5 times more social TV activity than Twitter, finds Trendrr
As we predicted last month, Facebook is getting serious about social TV. After all, rival Twitter has become the dominate player in the space, taking credit for driving ratings, partnering with Nielsen to create a new metric, and ...
Mobile a big opportunity for local TV, but many stations still lag behind
Over the last few years, local TV stations have quickly embraced social media, gaining a big head start over most of their newspaper competitors on Facebook, Twitter and Instagram. Now even bigger challenges have arrived: mobile i ...
Why TV should capitalize on Instagram and Vine, the new video networks
As many expected, Instagram announced the addition of video in a press conference today: up to 15 second clips with 13 different filters, basic on-the-fly editing, custom thumbnails and an image stabilization technology called Cin ...
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