View Post Advertising/Marketing Ron Burgundy is a social TV genius By Cory Bergman on Dec. 12, 2013 - 12:38 AM Ron Burgundy is everywhere. Just search his name on YouTube to discover hundreds of clips totaling millions of views — a video carpet-bombing of promotional exploits far and wide. Hollywood.com asks, “Is Anchorman 2 th ...
View Post Advertising/Marketing Scripps shells out $35 million to buy video news startup Newsy By Cory Bergman on Dec. 9, 2013 - 6:27 PM In an effort to beef up its video and mobile efforts, Scripps has acquired Newsy for $35 million in cash — one of the largest tech acquisitions in the local media space in recent memory. Newsy produces video news reports acr ...
View Post Second Screen | Twitter Twitter turns into a TV remote as Comcast begins rolling out SEEit service By Cory Bergman on Nov. 22, 2013 - 2:27 PM Last month Comcast and Twitter announced a groundbreaking partnership to tie tweets to Xfinity’s TV service. Today SEEit began rolling out, enabling subscribers to click tweets about SyFy’s Haven and Naked Vegas to wat ...
View Post Second Screen | Twitter Twitter quietly debuts one of its biggest social TV products to date By Cory Bergman on Nov. 20, 2013 - 11:37 AM If your Twitter app has updated — and you know where to look — you’ll find “Trending Shows” highlighting upcoming TV shows that are driving the most activity on Twitter. It’s the most TV-centric ...
View Post Revolving Door | Second Screen Jesse Redniss joins Mass Relevance By Cory Bergman on Nov. 18, 2013 - 6:48 PM One of the social TV industry’s brightest stars has landed at Mass Relevance. Jesse Redniss, who recently was senior VP of digital for the USA Network, has joined Mass Relevance as its chief strategy officer. “Jesse ha ...
View Post Second Screen | Twitter Nielsen’s Twitter rating goes live this week By Cory Bergman on Oct. 7, 2013 - 10:12 AM Nielsen is firing up a new metric today that measures the unique reach of tweets tied to TV shows. The Twitter rating looks at the universe of people who saw — not necessarily engaged with — tweets about a particular s ...
View Post Facebook | Second Screen | Twitter Facebook showcases big ‘Breaking Bad’ numbers as it courts TV industry By Cory Bergman on Sep. 30, 2013 - 2:22 PM After every big TV event, Twitter is quick to share its social TV stats for the broadcast. But with Facebook suddenly in the social TV race, it shared its own numbers the morning after the “Breaking Bad” finale on AMC. ...
View Post Facebook | Second Screen ABC’s ‘Dancing with the Stars’ first entertainment show to tap live Facebook data By Cory Bergman on Sep. 16, 2013 - 11:26 AM When “Dancing with the Stars” airs its season premiere tonight (Monday) on ABC, you’ll see social TV data powered by Facebook — the first live entertainment integration by the social network. Not only will ...
View Post Second Screen How Chromecast fundamentally changed how my family watches TV By Cory Bergman on Sep. 3, 2013 - 6:24 PM As soon as Google unveiled Chromecast, I was lucky enough to scoop up a couple of the $35 devices to connect the two TVs in our home. After a few weeks, it’s fundamentally changed how my family watches TV. It’s also ch ...
View Post Twitter Twitter acquires social TV startup Trendrr By Cory Bergman on Aug. 28, 2013 - 2:45 PM If Twitter’s acquisition of Bluefin Labs six months ago reflected its “commitment to the social TV market,” then today’s announcement that it bought Trendrr reflects its efforts to dominate the social TV sp ...