Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Games are at the top of the list this week with a Summoners War spot featuring Dave Franco and Alison Brie in the number one spot and NBA 2K17’s ad featuring Kevin Durant at number 3. Three new Apple ads that aired during last week’s Emmy awards enjoyed some digital love along with Audi and Airbnb’s Death Valley spot.
Top 10 Ads by Digital Share of Voice
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1. Com2Us: Summoners War: Team Up
10.83% Digital SOV 6,256,346 Online Views 19,531 Social Actions
2. GEICO: Lemonade Not Ice T: It’s Not Surprising
6.40% Digital SOV 3,889,723 Online Views 16,959 Social Actions
3. 2K Games: NBA 2K17: Time to Assemble
5.53% Digital SOV 3,010,326 Online Views 41,736 Social Actions
4. Burger King: Announcement
4.12% Digital SOV 2,661,930 Online Views 22,309 Social Actions
5. Apple iPhone: Midnight
3.11% Digital SOV 643,940 Online Views 12,880 Social Actions
6. Amazon: Lion
3.05% Digital SOV 116,791 Online Views 27,734 Social Actions
7. adidas: Sport Needs Creators
2.32% Digital SOV 4,278,538 Online Views 20,720 Social Actions
8. Apple Music: The All-New Apple Music
1.94% Digital SOV 310,408 Online Views 13,788 Social Actions
9. Apple iPhone: Morning Ride
1.80% Digital SOV 379,021 Online Views 7,314 Social Actions
10. Audi: Airbnb: Desolation
1.77% Digital SOV 435,041 Online Views 14,489 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.