Anti-Smoking PSA Gets Digital Boost After VMAs

By Karen Fratti 

Each week, brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.

Truth is in first place this week with a PSA-turned-rap about how smokers have less money than nonsmokers, which is definitely one way to get Millennials to quit. Outback and Burger King make appearances in the rankings and the University of Phoenix’ inspiring ad about doing it all is in the 7th spot, fitting in perfectly for the back to school season.

Top 10 Ads by Digital Share of Voice

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1. Truth: Squadless

4.72% Digital SOV  2,835,950 Online Views  832 Social Actions

2. Jordan: Runway

3.82% Digital SOV  1,943,728 Online Views  25,239 Social Actions

3. Amazon: Lion

3.37% Digital SOV  66,699 Online Views  22,216 Social Actions

4. Xbox: Start Me

2.56% Digital SOV  483,342 Online Views  8,364 Social Actions

5. Outback Steakhouse: It’s a Bloomin’ Big Steak & Crab Bash!

2.00% Digital SOV  1,373,706 Online Views  13,324 Social Actions

6. Burger King: You Say, We Say

1.57% Digital SOV  2,443 Online Views  10,956 Social Actions

7. University of Phoenix: Still I Rise

1.37% Digital SOV  1,905,012 Online Views  1,030 Social Actions

8. Volvo: Wedding

1.19% Digital SOV  23,136 Online Views  4,941 Social Actions

9. Sabra: Self-Respect

1.12% Digital SOV  3,050,480 Online Views  11 Social Actions

10. Infiniti: Emotions Per Millisecond

1.03% Digital SOV  2,249,605 Online Views  5,947 Social Actions

Excludes Movie Trailers., is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on . Click here for more on’s methodology.