Another newspaper launches another boring webcast

Yes, I’m in full snark mode (and I’m not even being kept up by a baby). But the AP has a glowing write-up on the New Jersey Star-Ledger’s new webcast, set to launch Monday. Some of the practice runs are already posted… and here’s a shock… they’re boring. The print journo/anchor recapped the headline from the morning’s paper, told some strange story about hot-air ballooning… and then I fell asleep. There are a few nicely shot video packages – but no one wants to sit through a boring webcast filled with a reporter’s phone ringing to get to them. As my old boss used to say… “that’ll hold ’em!”

There are ways for print sites to get in the video game… but this isn’t it.