It’s time to take a look at the top 10 ads of the week by digital share of voice*, powered by iSpot.tv. iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!
This week, the shoes finally came off. Having owned the top spot for the last few weeks, Adidas’ “Take It” fell to the bottom five, allowing a resurgent “Friends Furever” spot from Android to reclaim the crown with a 2.18% digital share of voice powered by 1.1 million online views and nearly 21,000 social actions.
The other shoe didn’t drop, however, as Reebok replaced its “Be More Human” spot with “Pump to Adapt” which maintained the shoe manufacturer’s hold on the No. 2 position with a 1.29% share of voice, driven by 1.3 million online views and 7,800 social actions.
With the decline of the veterans, the rest of the list was far more democratic in terms of share of voice figures. All entrants in the top five sported at least a 1% SOV figure, with GEICO’s “Free-Range Chicken” spot at 1.22%, McDonald’s “Petaluma, CA” spot at 1.12%, and Apartment.com’s “Brad Bellflower: Launch” spot at 1%.
And not one spot on the list fell below .5%, including the recently dethroned champ “Take It” from Adidas, which still commanded a respectable .78% SOV even at No. 7. and notable newcomer “Amiibos” from Nintendo at No. 8 with a .57% SOV.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Friends Furever
2.18% Digital SOV 1,136,244 Online Views 20,945 Social Actions
2. Pump to Adapt
1.29% Digital SOV 1,335,543 Online Views 7,833 Social Actions
3. Free-Range Chicken
1.22% Digital SOV 17,170 Online Views 15,197 Social Actions
4. Petaluma, California
1.12% Digital SOV 35,005 Online Views 14,465 Social Actions
5. Brad Bellflower: Launch
1.04% Digital SOV 1,236,139 Online Views 4,982 Social Actions
6. The Watch Reimagined
0.80% Digital SOV 333,903 Online Views 8,225 Social Actions
7. Take It
0.78% Digital SOV 396,255 Online Views 7,596 Social Actions
8. The New Amiibos Are Here
0.57% Digital SOV 526,011 Online Views 3,973 Social Actions
0.53% Digital SOV 657,987 Online Views 2,396 Social Actions
0.53% Digital SOV 8,154 Online Views 6,848 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.