New stats from Nielsen/NetRatings show just how hot game consoles are right now:
– 37 percent of U.S. adults who go online own a video game console.
– 16 percent own a portable gaming device.
– 71 percent of console owners are married, and 66 percent have at least one child.
“As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player and the PC,” said Carolyn Creekmore at Nielsen/NetRatings. We’ll keep saying it until it hits home: If you are involved in both television and interactive content, you need to figure out how to insert yourself into the game space, because that space is rapidly encroaching on both your screens.