Actors are pushing for royalties every time their video commercials play on new platforms, so AFTRA, SAG and the Joint Policy Committee on Broadcast Talent Union Relations (JPC) have formed a “new media committee” to try to find a new compensation system. In the meantime, the unions have come to an agreement for a contract that will give actors a bump in overall pay in exchange for advertisers to have more “flexibility” repurposing them for the web and mobile. When the new contract comes up in 2008, the committee will recommend a new compensation structure that covers new platforms.
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