Accenture last week released a report showing that traditional viewing is experiencing a rapid decline. According to “Digital Video and the Connected Consumer,” viewership of long-form TV and movie content on an actual TV screen has declined by 13% globally over the past year and by 11% in the United States. Even sports viewing – usually unassailable when discussing TV numbers – have experienced a 10% decline globally and 9% in the United States.
“We are seeing a definitive pendulum shift away from traditional TV viewing,” said Gavin Mann, Accenture’s global broadcast industry lead.
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