An innovative ad deal has been struck between Match.com and the new TBS series My Boys which began airing last night. The show features a Chicago sportswriter named “Stephanie Layne” (played by Kelee Stewart), who is on the dating scene – and uses Match.com to find guys. (Yep – that’s her page to the right.) Match.com will be featured prominently in two episodes of the thirteen episode run, and will have cameos in the rest. Ads for My Boys will identify it as “Sponsored by Match.com.” (Thanks, LR Tipster CK!)
Advertisement