In the wake of mass cancellations across most major networks, Telemundo seems to be doing something different. During an Upfront conference they announced that they’re going after Generation M: “mobile, multicultural millennials.”
To do that, according to Deadline, they’ve announced partnerships with video outlets that already have a strong millennial and mobile (and hopefully multicultural) followings like Mashable, Vox, Tastemade and Buzzfeed.
As part of that move, they announced that they’re producing a weekly show on Facebook Live with Mashable and their El Pulso news vertical. Their series with Buzzfeed, Much Ado About Nada, will also be available on a weekly basis across both networks’ platforms. Peter Blacker, executive vice president for digital media and emerging businesses at NBCUniversal Telemundo Enterprises, said that their “digital business is on fire.” He attributes that to original content and access to sporting events, that they’re able to “have an exclusive and distinct experience on different social platforms.”
They also announced plans to produce two feature films. Big things are coming for Generation M. Let’s hope they like it.