Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Once again, Apple is still dominating the charts with their celeb driven ads for Apple Music, Watch, and the iPhone. Audi is in the second place with their “Captain America: Civil War” tie-in spot. Both Coke and Airbnb pull at viewers heartstrings when it comes to love: be it the father-daughter sort of the love of “living” somewhere.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Onions
5.27% Digital SOV 4,025,222 Online Views 43,127 Social Actions
2. Captain America: Civil War – The Chase
2.92% Digital SOV 1,304,804 Online Views 37,209 Social Actions
3. Taylor vs. Treadmill
1.67% Digital SOV 523,805 Online Views 24,478 Social Actions
4. Share a Coke And a Song: Dance
1.64% Digital SOV 97,434 Online Views 30,055 Social Actions
5. World of Play
1.62% Digital SOV 384,216 Online Views 24,876 Social Actions
6. Champagne Calls
1.47% Digital SOV 1,332,113 Online Views 8,869 Social Actions
7. Don’t Go There. Live There.
1.17% Digital SOV 15,370 Online Views 22,269 Social Actions
8. Fingerprint
1.04% Digital SOV 556,165 Online Views 11,874 Social Actions
9. Uncharted 4: A Thief’s End: Heads or Tails
0.87% Digital SOV 1,045,545 Online Views 1,588 Social Actions
10. United We Play
0.66% Digital SOV 519,599 Online Views 5,175 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.