Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
This week it’s always about Kobe Bryant (and of course, Apple). The retired superstar takes the the two top spots for Nike and Apple TV, respectively. The Taylor Swift Apple Music Spot, Alice Cooper for Apple Watch, and Nick Jonas’s sport for Apple Watch fill our the rankings.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. The Conductor
27.13% Digital SOV 6,334,437 Online Views 712,649 Social Actions
2. Father Time
5.45% Digital SOV 4,699,706 Online Views 82,573 Social Actions
3. World of Play
3.04% Digital SOV 654,778 Online Views 78,154 Social Actions
4. Taylor vs. Treadmill
2.67% Digital SOV 2,496,802 Online Views 36,902 Social Actions
5. Uncharted 4: A Thief’s End: Heads or Tails
1.84% Digital SOV 2,022,439 Online Views 20,260 Social Actions
6. Champagne Calls
1.29% Digital SOV 1,911,184 Online Views 5,194 Social Actions
7. Back by Popular Demand!
0.89% Digital SOV 206 Online Views 27,044 Social Actions
8. Golf
0.76% Digital SOV 884,436 Online Views 7,611 Social Actions
9. Chase
0.48% Digital SOV 516,216 Online Views 5,126 Social Actions
10. Cornucopia
0.47% Digital SOV 2,650 Online Views 14,420 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.