Every week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Taylor Swift really does conquer all. After two weeks of the beloved Cookie Monster talking to Siri taking the top spot in the rankings, Swift’s Apple Music ad took his spot. It was bound to happen. Puppymonkeybaby is back to in the 10th spot, probably due in large part to Mountain Dew giving it a boost since the Super Bowl with 3,458 national TV airings to date. That’s more than any other commercial on their chart.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Taylor vs. Treadmill
4.21% Digital SOV 5,188,067 Online Views 73,181 Social Actions
2. Pledge
1.44% Digital SOV 3,544,927 Online Views 11,157 Social Actions
3. DOOM: Fight Like Hell
1.26% Digital SOV 3,062,674 Online Views 9,876 Social Actions
4. World of Play
1.25% Digital SOV 1,152,975 Online Views 23,650 Social Actions
5. Gears of War 4: Tomorrow
1.15% Digital SOV 511,986 Online Views 27,160 Social Actions
6. Enjoy the Chase
0.89% Digital SOV 1,940,264 Online Views 8,964 Social Actions
7. Even Bigger News
0.80% Digital SOV 2,126,056 Online Views 4,943 Social Actions
8. Champagne Calls
0.67% Digital SOV 1,346,721 Online Views 7,356 Social Actions
9. Originals: Free 1 Month Trial
0.59% Digital SOV 1,624,592 Online Views 3,160 Social Actions
10. Puppymonkeybaby
0.54% Digital SOV 480,484 Online Views 10,622 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.