Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
An Old Spice ad starring handsome idiot Legendary Man tops the iSpot.tv weekly ranking of the most engaging TV commercials. Meanwhile, an idiot who thinks he’s handsome, Derek Zoolander, takes fourth place with a Fiat ad that cross-promotes Zoolander 2. At No. 9, IBM’s Watson engages in a deep discussion with Serena Williams.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Rocket Car
0.86% Digital SOV 1,470,107 Online Views 5,006 Social Actions
2. Shoulders of Giants
0.65% Digital SOV 420,071 Online Views 8,982 Social Actions
3. Lonely Horse
0.63% Digital SOV 46,989 Online Views 10,382 Social Actions
4. Zoolander 2: Blue Steel
0.59% Digital SOV 130,589 Online Views 9,968 Social Actions
5. Real Real Life: Mom
0.42% Digital SOV 27,556 Online Views 7,487 Social Actions
6. Star Wars Awakens
0.34% Digital SOV 630,171 Online Views 1,720 Social Actions
7. The Dreamer
0.29% Digital SOV 329,614 Online Views 2,730 Social Actions
8. It’s Not a Phone, It’s a Galaxy: Camera
0.27% Digital SOV 664,360 Online Views 253 Social Actions
9. Watson on Performance
0.26% Digital SOV 467,521 Online Views 1,358 Social Actions
10. Spy: It’s What You Do
0.25% Digital SOV 29,852 Online Views 4,404 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.