After Shawn Gold, SVP of Marketing for MySpace, addressed CTAM attendees yesterday, I decided it’s high time for me to set up a profile on MySpace before I get left behind! The fastest growing segment is the 35+ crowd with over 25 million users. By this fall, MySpace is expected to have 100,000,000 registered users. Gold articulated MySpace’s long-term biz plan: 1. Understand the core needs of their users. 2. Address those core needs. 3. Facilitate on a social networking platform. That’s not just a biz plan folks, that’s how all media companies now need to organize themselves. If you don’t get MySpace, you don’t get the future of media. More fun stats from MySpace . . . .
Notes from the press room: I did find it ironic that even MySpace still needs to get its business message out through newspapers and magazines (I think I was one of the only bloggers present!)