Writes Terry Heaton, “2007 will be THE turning point year in the struggle for local supremacy, and those who do not address it immediately will find themselves being nothing more than content creators feeding the same companies that have descended upon us to pull money from our local markets.” He’s right on, and I have my own column in the works on the same subject, which I’ll post in the next few days. Local is where the battle will rage for online dollars, and unfortunately, local TV stations are out of position.
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