Paul “Bear” Vasquez has earned 13 million views for his video of a double rainbow in Yosemite Bear Mountain, the viral hit embedded above. As you can see by the video posted below, Microsoft has used his online celebrity to promote photo editing software.
The original video earned 13 million views because it contained a completely unique mix of enthusiasm, craziness, and laugh-out-loud oddness. Compared to the giddy charm of the first video, the Microsoft advertisement embedded below feels flat.
That’s why this GalleyCat editor thinks authors should avoid using actors to recreate scenes from your novel in book trailers. No actor can ever reproduce the unique mix of imagination and personal voice you created inside your book–so why spend the money to produce a video that won’t inspire readers the same way as the original? (Via AgencySpy)