World Cup 2010 Fantasy Soccer: Publishing’s Missed Opportunity

By Jason Boog 

worldcup.jpgThe World Cup tournament launches tomorrow, but the publishing world hasn’t caught up with fantasy soccer leagues yet–an interesting opportunity for some creative writers.

Today’s guest on the Morning Media Menu was Mani Honigstein, the founder of the 11Kicks World Cup Fantasy Soccer Challenge. He talked about the lack of fantasy soccer books and gave tips for watching (and building fantasy teams for) the upcoming World Cup tournament.

Press play below to listen.

Here’s an excerpt from the interview: “I don’t think there’s been a lot of fantasy soccer books written. To be honest, I don’t know of a single one. Historically, the soccer market is less statistic-driven–that’s one of the shortcomings when soccer tries to penetrate the U.S. market.”


Honigstein concluded: “Soccer is one of the few sports where 100 people can watch the same game and interpret it in completely different ways. It’s very hard to put it in pure, statistic fact. If you look at the fantasy soccer market in terms of books, there is only very limited research.”