Seth Godin wants 1,000 headshots for his next book cover. “The book is out in October,” he says, “and I’m not talking about it, not one bit, for months.” But I guess we can assume that the cover idea for Tribes: We Need You to Lead Us has changed somewhat from the version currently appearing on Amazon.com.
We can also turn to a post Godin wrote in January about “tribe management,” where he suggests, “What people really want is the ability to connect to each other, not to companies,” and that effective marketing these days isn’t about attracting an audience to your products, but developing products and services for the affinity communities that already exist. He elaborated on the concept for his SquidBlog: “If you want a tribe, you need to earn one. You earn one by being the best in the world at what you do, by sharing generously, by being clear and clean and transparent and easy to work with.”