XKCD, which you might remember is one of my favorite webcomics, landed a NY Times business section feature today, and while creator Randall Munroe doesn’t seem any closer to a book deal, damnit, he appears to be holding his own, selling “thousands of T-shirts a month” with the help of his roommate. One secret to Munroe’s success online? “You can draw something that appeals to 1 percent of the audience,” he tells Noam Cohen. “1 percent of [the] United States, that is three million people, that is more readers than small cartoons can have.”
Another important reason: At this point, there’s pretty much an XKCD strip for every occasion—even the new James Bond novel.