If you’ve been reading Gawker, you’ll have noticed that they picked up the Publishers Marketplace deal listings for the Ann Coulter slam book and, well, the celebrity fashion slam book. So who is this Jeremie Ruby-Strauss, the Simon Spotlight Entertainment editor for both projects? Well, he’s only been at SSE for two months—before that, you might remember him as the editor behind the new wave of he-man books that he described to mediabistro.com earlier this year as “books that will make you want to kick your mom in the face.” From The Alphabet of Manliness to The Fug Awards—the gender may change, but the model remains the same.