Penguin Reaches out to Literary Bloggers

By Jason Boog 

penguin12.jpgFollowing a contested SXSW Festival panel discussion, Penguin Group USA has invited bloggers to participate in an online forum to “establish clearer ground rules for how we can best work with the blogging community.”

Last week, literary bloggers around the country debated the SXSW Festival’s “New Think for Old Publishers” panel that included Penguin marketing director, John Fagan. Bloomsbury publicity director Peter Miller also answered critics in a post about the Twitter-versy.

Here’s more from Penguin’s invitation: “[We will] create direct lines of access to Penguin’s various marketing and publicity groups. This will not be a conversation about the greater publishing business model (that’s another conversation for others in the industry) but a brass tacks discussion tailored to help us better serve you. Our first forum will be scheduled for the week of April 20 (date to come), and an agenda of subjects for discussion will be forthcoming.” (Via bjmuntain)