Karen Spears Zacharias sent us a note from the road, where she’s out promoting her new book, Where’s Your Jesus Now?—she was at City Books in Fayetteville, North Carolina, last week when she met George Harrison—a professor of marketing at UNC-Pembroke, she quickly pointed out. “He said when he first moved to town, he met a man named John Lennon,” she added. “They kept running into each other at their sons’ ballgames.”
She also told us a story about Harold Grace, a loyal City Books customer who had never read a book until the store’s owner gave him a recommendation five years ago: “Since then he’s come to every book event and bought every book and read every one.” Now that’s customer retention…
(BTW, we are just obsessive enough that we ran searches and did find Paul McCartney and Richard Starkey living just about a hundred miles away in Wilmington.)