You know, I’ve seen a lot of people weighing in on what BookExpo America was like last weekend, but I think the perspective I’ve enjoyed reading the most would be from Bully’s Comics, a blog that appears to be written by a comics-and-Wodehouse fan on the W.W. Norton staff. Lots of pictures of “Bully” wandering around the exhibition floor, taking in the sights—check out the mini-nametag in all its authenticity—interspersed with thoughtful commentary:
“I’ll give Marvel some ‘much improved’ points for giving away The Dark Tower and Anita Blake, not to mention the bookseller-name-recognition of Neil Gaiman with free copies of Eternals #1. But Marvel, you’ve got to learn that giving away copies of Moon Knight #1 and last year’s Free Comic Book Day offering of X-Men/Runaways aren’t going to get you any interest from trade booksellers… You have the number one opening weekend of all time for your recent movie. And you’ve got another massive movie coming out very soon. Why not promote and capitalize on those successes…and characters bookstores will recognize and perceive as ultra-popular…by giving away Spider-Man or Fantastic Four books?”