Joel Schwartzberg, the new media and outreach director at NOW on PBS, will be conducting a three-hour workshop on developing your author platform in New York City next Wednesday, May 6. The mediabistro.com course ($65, or $50 for <a href="http://www.mediabistro.com/avantguild/?ref=/Default.asp"AvantGuild members) promises to teach authors “how to turn your book or product’s mission into a unique and attractive piece of content for magazines and television, how to pitch that content to editors and television bookers, and how to use new technology like Facebook, Twitter, and other social networking engines to your marketing advantage.”
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