Smashwords’ founder Mark Coker has published a set of tips for self-published authors on how to be successful in the iBookstore.
Here is one of his tips: “Link to Apple in your promotions – I’m always surprised how often I see authors complaining that all their sales are coming from Amazon, and then I look at their website or blog and see they’re only linking to a single retailer, Amazon. Support all your retailers. Not just Apple, but Barnes & Noble, Sony, Kobo, Diesel, every one. Your blog, website and social media promotions should provide direct hyperlinks to your book pages at every retailer, so your fans can purchase your book at their favorite retailer. For millions of readers, one of their favorites is the Apple iBookstore.”
His advice seems to be working for self-publishing authors using the Smashwords platform. A number of these writers have seen their work hit the top selling books list in the iBookstore. AppNewser has more: “R.L. Mathewson, a self-published author who uses the digital publishing platform Smashwords, has made the top selling list in the iBookstore. Mathewson’s romance novel Checkmate hit No. 1 in Apple’s US, Australia, U.K. and Canada stores only a couple of days after being published.”