Margery Walshaw, the principal of the firm Evatopia, brings her love of books to her job as a literary manager. In this interview, she tells us why her passion sells books to Hollywood and that keeping informed will help writers get ahead and sell their work.
At your office, what does the name card on your desk read? And why are you the best choice as a literary manager?
I’m principal of Evatopia, a literary management firm. I blush easily so I can’t comment on being the best, but I will say confidently that I care about writers and the writing process more than many people I’ve encountered in this business.
To start off with, can you tell our readers a surprising fact about yourself?
I hold a master’s degree in professional writing from the University of Southern California. I’m fascinated by the history of Imperial Russia, which is why one of my newest projects, “The Curse of the Romanovs†by Staton Rabin, focuses on that era. There’s nothing better than dark chocolate. And, I think librarians have the ideal job.
In general, what kinds of books are hot right now? What are publishers (or agents) looking for in the books that they accept and represent?
Thanks to book series such as “Twilight” and “Gossip Girl,” YA books are hot for both feature and television adaptations. Middle grade book series are also being snatched up. Publishers and producers are always in search of interesting characters that are placed in extraordinary situations or those who have unique ways to deal with the ordinary. I like stories featuring characters who we care about, can relate to, and who find themselves in difficult situations.
So would you recommend playing to what the market wants, or should a writer follow their own beat?
I’ve never believed in chasing trends so I feel this has helped me survive tough economic times as I have found projects that weather the rough times . . . . I recommend that authors do the same. You should write about a subject that you are passionate about and that desire will show through and make for a richer and more provocative story – the type of story that sells.
What should writers know about new digital technologies?
The new technologies are fantastic. We can read anywhere and information is always at our fingertips. It helps writers stay connected with what is happening in the publishing world and gives them a chance to be more involved in marketing their work.
Finally, if a writer reads this interview and thinks “I’ve got just what she’s after!” how should they go about getting in touch with you?
The best way to approach Evatopia is via our online submission form at www.evatopia.com under the link “For Our Consideration.” My pet peeve is a letter that doesn’t get to the point. We receive over 100 queries each week so it’s important to make yours succinct and interesting or we skim over it.