When it comes to book trailers, publishers should enlist the help of aspiring filmmakers to develop this new genre of book promotion–the short, dramatic form is perfect for young directors.
In the U.K., Random House and The Bookseller worked with the National Film & Television School for the annual Book Video Awards for thriller and crime book trailers. The winning entry by Yasmin Al Naib and Christopher Moon is embedded above, a trailer designed for The Snowman by Jo Nesbo.
Watch all the videos at the contest site: “The 2010 Book Video Awards celebrate four outstanding new Crime and Thriller books via striking video trailers produced by leading young film makers from the National Film & Television School. Created as a result of a competition sponsored by Random House and The Bookseller magazine, The public decided the overall winner by viewing the trailers below & voting for your favourite.”
(Via Rachel Rayner)