HarperCollins Publishers has teamed up with Shazam as the exclusive book partner of its new visual recognition tool.
Shazam’s new feature allows users to wave their mobile device over any HarperCollins book or piece of promotional content with the Shazam camera logo on it in order to access exclusive content. Doing so will lead the user to a site with features including: author interviews, videos and playlists. Once on the site, users can buy books and share content to their social networks.
The device must have a camera and access to the Internet for it to work.