The Financial Times has acquired app development company Assanka, the team that developed a web-based app for the newspaper instead of an Apple App Store app. Could more publishers follow suit?
eBookNewser has more: “In November, The Financial Times launched a web app for iPad in Indie and in December, the media company launched the beta version of its Android app.”
In a memo sent to employees, FT CEO John Ridding wrote: “Assanka has played an important part in the FT’s recent digital and mobile successes, including the launch of the FT Web App which has now achieved over 1m users and which has helped drive digital subscriptions to beyond 250,000. Assanka has also contributed towards our recently launched Android App and supported our blog platforms, including FT Alphaville.” (Via paidContent.org).