In case anybody has been living in suspense since we first mentioned Paulo Coelho’s deal with Starbucks two weeks ago, PW Daily has the inside skinny on which words of wisdom will be gracing paper cups early next year: “Remember your dreams and fight for them. You must know what you want from life. There is just one thing that makes your dream become impossible: the fear of failure…” And so on, and so forth, in a passage New Agers will instantly recognize from The Alchemist. The public exposure will no doubt be a boon to Coelho (right) as his latest book is due out next spring.
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