According to new statistics from the American Association of Publishers, trade eBook sales have grown from 0.6 percent of the total trade market share in 2008 to 6.4 percent in 2010.
While eBooks are still only a small portion of book sales, the report points out, “it translates to 1274.1% in publisher net sales revenue year-over-year with total net revenue for 2010 at $878 Million. Net unit sales growth for e-books was equally impressive, increasing 1039.6% for the same three-year period. In 2010, e-book net units were 114M.”
As eBooks grew, trade mass market paperback sales dropped. Total net sales revenue for mass market paperbacks in 2010 was $1.28 billion, a 13.8 percent change since 2008.