The Walt Disney Company has folded its children’s publishing business into its interactive media division, as part of an overall realignment of Disney Consumer Products and Disney Interactive.
Leslie Ferraro, co-chair, Disney Consumer Products and Interactive Media and president of Disney Consumer Products and Jimmy Pitaro, co-chair, Disney Consumer Products and Interactive Media and president of Disney Interactive, will lead the newly combined segment, Disney Consumer Products and Interactive Media (DCPI).
Disney Publishing Worldwide, which “has increasingly blended technology with storytelling to create interactive story-based digital experiences,” will report to Ferraro and Pitaro.