Earlier this week, the Borders book/music/video retail chain announced a new customer incentive program called Borders Rewards. Apparently, if you’re a card-carrying member, and you spend more than $50 any given month, you’ll be granted a “Personal Shopping Day” where you can go in and claim yourself a 10% discount. Even more appealing, though, is the “Holiday Savings Rewards” account, into which five percent of all your purchases is deposited for credits that you can use on purchases from mid-November to mid-January. Of course, I remember when that sort of thing used to be called by a different name, and I’m betting Sean Hannity and Bill O’Reilly do, too—so it’s probably for the best that Borders waited until after last year’s fake “war on Christmas” faded into oblivion before announcing their program.