Just as “Maddox” generated massive advance sales for The Alphabet of Manliness with his website, so too (we hear from mbToolbox), so too Glenn Greenwald. Greenwald, a first amendment lawyer who runs a blog called Unclaimed Territory, wrote last week about how his forthcoming book, How Would a Patriot Act?, got to #1 in the Amazon.com rankings strictly through online word-of-mouth. While Maddox did it all on his own, though, Greenwald got a little help in the form of shout-outs from high-traffic liberal blogs like Atrios’ Eschaton and Crooks and Liars. But that’s actually better news for him, because with the kind of market support, he says, “publishing books by bloggers, the ideas for which largely emerge from the blogosphere, is clearly a model that works and will only grow.”
