Journalist and author Ben Parr is an expert on how to get noticed, which is why his book publicity push should come as no surprise. Still, it’s pretty creative: he is sending his book into space.
The book,”Captivology: The Science of Capturing People’s Attention” will head into orbit as part of a program developed by members of the Columbus Space Program, a Georgia-based high-altitude balloon science platform DREAMS (Doing Research at Extreme Altitudes for Motivated Students). The organization is sending its 24th mission into outer space on Saturday, April 18th and the ship will include a number of student-led experiments, as well as Parr’s book.
Here is more from the press release:
DREAMS and their high-altitude balloon will go into “near space” from the surface. Somewhere outside Columbus, Georgia, Ben Parr will be in a rental car, using GPS to track down and retrieve a payload that will descend from space with science-focused students and teachers.
Parr is running a raffle to promote this effort with the hashtag #SpaceBook. Winners will get the chance to win the book after its trip, as well as the opportunity to meet astronaut Buzz Aldrin and actor John Travolta at an event at Kennedy Space Center in Florida this July.