Amazon Drops Kindle 2 Price

By Jason Boog 

amazonk2.jpgThe eagle-eyed bloggers at TechCrunch spotted a $60 price change for the Kindle 2–quietly dropping from $359 to $299 at the online retail website.

As that screenshot confirms, the price has indeed changed. Nevertheless, one commenter was unimpressed: “$199 is a perfect price for something like this,” suggested one TechCrunch reader, and others agreed.

The move befuddled the reporters, who had these estimates about booming sales for the device: “it appeared sales for the latest generation Kindle are growing. As of April, sales of the Kindle 2 were apparently selling at roughly double the rate of the first generation device. According to a source close to Amazon, approximately 300,000 of the Kindle 2s had been shipped as of mid-April, suggesting Amazon has made over $100 million in revenue from sales of the $359 device alone this year.”