Adventures in Marketing, March Madness Edition

By Neal 

The folks at HarperCollins publicity passed along this recent photo of University of North Carolina basketball enthusiasts who’d been supplied with fans created by Harper to promote the paperback of To Hate Like This Is to Be Happy Forever, Will Blythe‘s history of the UNC-Duke rivalry. I probably should’ve asked if they have a separate “Go Blue Devils” version to hand out in Durham…

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