4 Underrated Ways to Find New Readers

By Jason Boog 

At Mediabistro’s Socialize West conference today, Macer Media co-founder Ben Ilfeld shared a list of his four favorite underrated social media channels.

As writers, readers and publishers struggle to cope with social media hype, we thought it was important to highlight these four underrated tools…

1. Facebook Groups: The social media giant has created a space for reaching a select group of readers.
2. Social music: With sites like Spotify, TurnTable.fm & Google Music, you can unite readers around good tunes.
3. Internet forums: One of the earliest ways people connected on the web, they still have strong communities.
4. Email Listserv: People still love to get something useful to read in their email.