Say goodbye to HBO Go and HBO Now—and at least some of your confusion around which one was which. (Adweek)
WarnerMedia is phasing out the HBO Go app where its cable subscribers have for years streamed programming like Game Of Thrones and Insecure. It’s also rebranding the HBO Now stand-alone app it launched for cord-cutters in 2015 as, simply, HBO. (THR)
Existing HBO Now subscribers will have access to HBO through the rebranded HBO app on platforms where it remains available—including Roku and Amazon Fire TV—and through play.hbo.com. (Variety)
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HBO Go, which launched in 2010, will be removed from primary distribution platforms on July 31 but some online access will continue for a few weeks after that. (Deadline)