Twitter’s new shoppable livestream functionality will be broken in by none other than retail colossus Walmart. Dancer, singer, social media creator and songwriter Jason Derulo will do the honors, hosting Cyber Deals at 7 p.m. ET on Nov. 28. (Adweek)
The retail giant will broadcast on the Twitter app and users will be able to browse a product catalog while watching the live video, Twitter said Monday in a blog post. Clicking to make a purchase will send viewers to Walmart’s website to complete a transaction. (Bloomberg)
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