Viacom Acquiring VidCon

By Christine Zosche 

Viacom is close to acquiring VidCon, according to individuals with knowledge of the transaction. VidCon is a popular online video conference held annually in southern California since 2010. (Variety)

VidCon will become an independent division of Viacom and its team will remain intact. Jim Louderback, who became CEO of VidCon last summer, will continue to lead the company. (THR)

Buying into the show would offer the media company, home to young-skewing networks like Nickelodeon and MTV, access to a haven for YouTube stars and other talent bubbling up in the increasingly valuable digital sphere. As it formally considers a reunion with former corporate mate CBS, the company has also been focused on increasing its grasp of young media consumers. (Deadline)